Anny Ruth — an Interiors Studio came to Holbrook for brand design services. We helped with naming, brand DNA, brand color palettes, typography, logo design, brand patterns, messaging and copy tone to support their business launch efforts.

Your brand identity is your first impression, what distinguishes you from your peers, and the key to building lasting relationships with your customers. It’s more than a logo — it’s the essence of who you are and what you stand for.

Creating a compelling narrative for your business is about more than just marketing — it’s about building a brand that resonates with your audience human to human. By starting with your “why,” understanding your audience, defining your brand’s personality, and telling your story authentically and consistently, you can tell a brand story that not only captures attention but fosters lasting loyalty.

There are a variety of viewpoints about whether or not businesses should engage in political dialogue and its impacts to your bottom line. Here at Holbrook we think small businesses have a crucial role to play as civic influencers. The bottom line is that your business doesn’t just serve customers and employees; small businesses are a cornerstone to creating and fostering community culture both present and future.

Content marketing needs to be a key approach to your overall marketing strategy. When you consistently provide valuable and relevant content, you increase visibility, build trust, and foster lasting relationships with your customers.

Time and again we see how effective logo and brand identity design is the cornerstone to an overall strong brand. And we talk to plenty of entrepreneurs who have landed on a logo that we don’t think is working as well as it could for them. Today we break down what makes for a strong logo.

For busy small business owners and entrepreneurs, understanding the latest branding trends is not just advantageous but essential for growth and differentiation. At Holbrook we’re not just here to help make you look good, we’re here to help you and your community thrive. Here’s a look at 2024 branding trends you can leverage to your business growth advantage.

Here at Holbrook we’re passionate about brands and small business. We think small business is at the heart of what builds communities where people thrive. And the best small businesses have built their brands to deliver on a vision they have and the customers they serve. In order to help our clients deliver on their vision, we have a set process we guide them through to create a resonant brand.

Brand key messages are the core statements that illustrate the essence of your brand. Put another way, they convey who you are, what you do, why you do it, and how you’re different from your peers. These messages are designed to be clear, concise, and consistent across all communication channels.

Remember, your brand is more than just a logo – it’s the very foundation of your company. Branding and rebranding are a significant undertaking both from a time and capital perspective. Rebranding can breathe new life into your business and set the stage for future growth. Here are some signs it’s time to update your brand.

We have a small library of our favorite books that we return to for ourselves but also frequently recommend to clients. Below is our current list of top five favorite reads for small business owners and entrepreneurs.

We like to say “know thyself” is the appropriate perspective to take when evaluating if full service branding or Let’s F*cking Go! workshops is the better fit for your business. Here we breakdown what each of them are and how to determine which service is the right move for your business.

Beyond mere aesthetics, brand design encompasses the strategic combination of art and psychology. While the design of your primary logo is important, we think it’s critical to develop a full brand identity suite for your company — a variety of logo variations, branded elements such as iconography, patterns, and graphics, color palettes and typography.

Messaging architecture refers to the strategic construction and organization of the messages your brand conveys to its audience. It serves as the backbone of your brand's communication strategy, providing a clear and consistent framework for all interactions, both internal and external.

Brand audits are a crucial aspect to maintaining a strong brand and should be conducted on a regular basis. Here are seven reasons conducting a brand audit sets your business up for strategic success.

There are seemingly never-ending experiences your customers will have with your brand. You have an opportunity to design experiences throughout their journey that delight them. That’s great news for creating brand moments but also a daunting undertaking. Here are five tips on getting started.

While the uncertainty of a tough economy breeds doubt with business owners, branding and marketing your small business is crucial to your business thriving.

Holbrook has a new offering for the ambitious and cash-strapped entrepreneur! Introducing Let’s F*cking Go branding workshops.

A business can be a prototype for the world we want to live in. The principles of the feminine economy provide a guide in how to build businesses in alignment with that vision.

A brand strategy is how you will guide your business in alignment with your values and defined target customers at every touchpoint of your business.