Time and again we see how effective logo and brand identity design is the cornerstone to an overall strong brand. And we talk to plenty of entrepreneurs who have landed on a logo that we don’t think is working as well as it could for them. Today we break down what makes for a strong logo.

Brand key messages are the core statements that illustrate the essence of your brand. Put another way, they convey who you are, what you do, why you do it, and how you’re different from your peers. These messages are designed to be clear, concise, and consistent across all communication channels.

We like to say “know thyself” is the appropriate perspective to take when evaluating if full service branding or Let’s F*cking Go! workshops is the better fit for your business. Here we breakdown what each of them are and how to determine which service is the right move for your business.

Beyond mere aesthetics, brand design encompasses the strategic combination of art and psychology. While the design of your primary logo is important, we think it’s critical to develop a full brand identity suite for your company — a variety of logo variations, branded elements such as iconography, patterns, and graphics, color palettes and typography.