Let us help you amplify your brand.
Holbrook provides strategic branding and design services for driven, overextended small business leaders that aspire to make a big impact inside their communities. To empower these businesses to show up fully and change their corner of the world for the better, we provide over two decades of strategic brand and marketing experience and education, to help leaders lead better, and strengthen the communities they serve.
New! Let's f*cking go! workshop
A branding workshop series for the ambitious and cash-strapped entreprenuer.
You're an entrepreneur feeling stuck, need to get launched, and you're high on ambition but limited on cash to pay for professional branding. Through this series of multi-hour workshops you will have a seasoned guide step you through the process to create a brand and marketing plan yourself. In the process you'll be educated on what brand and marketing is and will set yourself up to launch by the end of it.
Includes:
Development of brand (DNA, Customer Definition, Positioning, Voice, and Identity), Marketing Plan Creation (Goals & Strategies, Content Pillars, Channels, Collateral, Templates, Copywriting, Scheduling and Performance Tracking).
Brand Strategy
Create emotional connection with customers with a foundational strategic plan.
Your brand is more than your business name, logo, or tagline. It’s the entire experience your team, prospects, and customers experience at every touchpoint with your business. Our brand strategy process is simple and effective. By mapping your products, packages, pricing, and brand against your target audience, we pinpoint a winning strategy, positioning, and brand voice that will ground all of your brand decisions and create emotional resonance with your target audience.
Includes:
Brand Discovery, Target Audience Definition, Positioning & Visual Strategy, Brand Voice
Brand Identity Design
A curated selection of colors, typography, and graphics to create a brand’s wardrobe, so to speak.
Stand out from the competition with a distinct, authentic, visual brand.
After digging deep into the what, where, and why of your business, we develop color palettes, logos, and other visual identity elements that feel authentic and perfectly on point.
Includes:
Naming, Visual Identity (color palettes, typography, logo design, and secondary marks), Brand Identity Guidelines
Copywriting
The verbal storytelling of a brand.
From web copy to marketing collateral to signage, we craft copy in a way that effectively communicates what you need to say in your brand voice, so your brand sounds as consistent as its look and feel.
Includes:
Website Content, Marketing Collateral Copy, Customer and Employee Experience Content, Brand Storytelling, Packaging Content
Environmental Design
Create a vibe through design in a physical space in alignment with the brand.
If you’ve got a physical place of business, environmental design is the look, feel, and flow of your workplace.
We design thoughtful interiors, exteriors, and wayfinding markers like front-door signage and directional markers that help people figure out exactly where to go and feel right at home. And we firmly believe that excellent environmental design engages all five senses for a robust experience.
Includes:
Paint, Textile, Surface, and Furniture Selection, Environmental and Wayfinding Signage
Customer Experience Design
Intentional and thoughtfully designed experiences for customers throughout their journey with your brand.
Customer experience design optimizes the customer experience with your brand at all touchpoints - including both before and after they do business with you. This includes everything from onboarding and offboarding customers/clients, to initial purchase to wayfinding through signage, chatbots, making payments, and more.
Our approach is centered around deep empathy for the customer & business processes to design experiences that leave customers talking...in a good way.
Includes:
Journey Maps, Key Experience Definition, Campaign Development
Employee Experience Design
Build your strongest brand ambassadors through powerful design of routine experiences.
A happy and healthy employee experience and the culture it creates has a direct connection to your customers’ experience. After all, your employees are your brand ambassadors.
Employee experience design makes employees feel valued, motivated and engaged. Regardless of the size of your organization, mapping out big moments (first day on the job, onboarding, offboarding), everyday moments (submitting time-off requests, getting paid) and the personal moments (team shifts, promotions, celebrating birthdays) can make a huge difference in the engagement, loyalty, and overall happiness of your team.
Empathy & intention to create the culture you aspire to, impactful experiences for employees, & training to foster and build a team of genuine brand ambassadors.