There are a variety of viewpoints about whether or not businesses should engage in political dialogue and its impacts to your bottom line. Here at Holbrook we think small businesses have a crucial role to play as civic influencers. The bottom line is that your business doesn’t just serve customers and employees; small businesses are a cornerstone to creating and fostering community culture both present and future.

For busy small business owners and entrepreneurs, understanding the latest branding trends is not just advantageous but essential for growth and differentiation. At Holbrook we’re not just here to help make you look good, we’re here to help you and your community thrive. Here’s a look at 2024 branding trends you can leverage to your business growth advantage.

Here at Holbrook we’re passionate about brands and small business. We think small business is at the heart of what builds communities where people thrive. And the best small businesses have built their brands to deliver on a vision they have and the customers they serve. In order to help our clients deliver on their vision, we have a set process we guide them through to create a resonant brand.

Brand key messages are the core statements that illustrate the essence of your brand. Put another way, they convey who you are, what you do, why you do it, and how you’re different from your peers. These messages are designed to be clear, concise, and consistent across all communication channels.

Remember, your brand is more than just a logo – it’s the very foundation of your company. Branding and rebranding are a significant undertaking both from a time and capital perspective. Rebranding can breathe new life into your business and set the stage for future growth. Here are some signs it’s time to update your brand.

Beyond mere aesthetics, brand design encompasses the strategic combination of art and psychology. While the design of your primary logo is important, we think it’s critical to develop a full brand identity suite for your company — a variety of logo variations, branded elements such as iconography, patterns, and graphics, color palettes and typography.

Messaging architecture refers to the strategic construction and organization of the messages your brand conveys to its audience. It serves as the backbone of your brand's communication strategy, providing a clear and consistent framework for all interactions, both internal and external.

Brand audits are a crucial aspect to maintaining a strong brand and should be conducted on a regular basis. Here are seven reasons conducting a brand audit sets your business up for strategic success.

While the uncertainty of a tough economy breeds doubt with business owners, branding and marketing your small business is crucial to your business thriving.