Effective Logo Design: A Guide for Small Business Owners
Time and again we see how effective logo and brand identity design is the cornerstone to an overall strong brand. And we talk to plenty of entrepreneurs who have landed on a logo that we don’t think is working as well as it could for them. Today we break down what makes for a strong logo.
It’s not just a logo — why your company needs a brand identity suite
Beyond mere aesthetics, brand design encompasses the strategic combination of art and psychology. While the design of your primary logo is important, we think it’s critical to develop a full brand identity suite for your company — a variety of logo variations, branded elements such as iconography, patterns, and graphics, color palettes and typography.