Anny Ruth — an Interiors Studio came to Holbrook for brand design services. We helped with naming, brand DNA, brand color palettes, typography, logo design, brand patterns, messaging and copy tone to support their business launch efforts.

Your brand identity is your first impression, what distinguishes you from your peers, and the key to building lasting relationships with your customers. It’s more than a logo — it’s the essence of who you are and what you stand for.

Time and again we see how effective logo and brand identity design is the cornerstone to an overall strong brand. And we talk to plenty of entrepreneurs who have landed on a logo that we don’t think is working as well as it could for them. Today we break down what makes for a strong logo.

For busy small business owners and entrepreneurs, understanding the latest branding trends is not just advantageous but essential for growth and differentiation. At Holbrook we’re not just here to help make you look good, we’re here to help you and your community thrive. Here’s a look at 2024 branding trends you can leverage to your business growth advantage.

Here at Holbrook we’re passionate about brands and small business. We think small business is at the heart of what builds communities where people thrive. And the best small businesses have built their brands to deliver on a vision they have and the customers they serve. In order to help our clients deliver on their vision, we have a set process we guide them through to create a resonant brand.

We like to say “know thyself” is the appropriate perspective to take when evaluating if full service branding or Let’s F*cking Go! workshops is the better fit for your business. Here we breakdown what each of them are and how to determine which service is the right move for your business.

Beyond mere aesthetics, brand design encompasses the strategic combination of art and psychology. While the design of your primary logo is important, we think it’s critical to develop a full brand identity suite for your company — a variety of logo variations, branded elements such as iconography, patterns, and graphics, color palettes and typography.