Brand key messages are the core statements that illustrate the essence of your brand. Put another way, they convey who you are, what you do, why you do it, and how you’re different from your peers. These messages are designed to be clear, concise, and consistent across all communication channels.

Messaging architecture refers to the strategic construction and organization of the messages your brand conveys to its audience. It serves as the backbone of your brand's communication strategy, providing a clear and consistent framework for all interactions, both internal and external.