Time and again we see how effective logo and brand identity design is the cornerstone to an overall strong brand. And we talk to plenty of entrepreneurs who have landed on a logo that we don’t think is working as well as it could for them. Today we break down what makes for a strong logo.

Remember, your brand is more than just a logo – it’s the very foundation of your company. Branding and rebranding are a significant undertaking both from a time and capital perspective. Rebranding can breathe new life into your business and set the stage for future growth. Here are some signs it’s time to update your brand.

Beyond mere aesthetics, brand design encompasses the strategic combination of art and psychology. While the design of your primary logo is important, we think it’s critical to develop a full brand identity suite for your company — a variety of logo variations, branded elements such as iconography, patterns, and graphics, color palettes and typography.