For busy small business owners and entrepreneurs, understanding the latest branding trends is not just advantageous but essential for growth and differentiation. At Holbrook we’re not just here to help make you look good, we’re here to help you and your community thrive. Here’s a look at 2024 branding trends you can leverage to your business growth advantage.

Here at Holbrook we’re passionate about brands and small business. We think small business is at the heart of what builds communities where people thrive. And the best small businesses have built their brands to deliver on a vision they have and the customers they serve. In order to help our clients deliver on their vision, we have a set process we guide them through to create a resonant brand.

Remember, your brand is more than just a logo – it’s the very foundation of your company. Branding and rebranding are a significant undertaking both from a time and capital perspective. Rebranding can breathe new life into your business and set the stage for future growth. Here are some signs it’s time to update your brand.

We like to say “know thyself” is the appropriate perspective to take when evaluating if full service branding or Let’s F*cking Go! workshops is the better fit for your business. Here we breakdown what each of them are and how to determine which service is the right move for your business.

Beyond mere aesthetics, brand design encompasses the strategic combination of art and psychology. While the design of your primary logo is important, we think it’s critical to develop a full brand identity suite for your company — a variety of logo variations, branded elements such as iconography, patterns, and graphics, color palettes and typography.