Your brand identity is your first impression, what distinguishes you from your peers, and the key to building lasting relationships with your customers. It’s more than a logo — it’s the essence of who you are and what you stand for.

Creating a compelling narrative for your business is about more than just marketing — it’s about building a brand that resonates with your audience human to human. By starting with your “why,” understanding your audience, defining your brand’s personality, and telling your story authentically and consistently, you can tell a brand story that not only captures attention but fosters lasting loyalty.

There are a variety of viewpoints about whether or not businesses should engage in political dialogue and its impacts to your bottom line. Here at Holbrook we think small businesses have a crucial role to play as civic influencers. The bottom line is that your business doesn’t just serve customers and employees; small businesses are a cornerstone to creating and fostering community culture both present and future.

Content marketing needs to be a key approach to your overall marketing strategy. When you consistently provide valuable and relevant content, you increase visibility, build trust, and foster lasting relationships with your customers.

For busy small business owners and entrepreneurs, understanding the latest branding trends is not just advantageous but essential for growth and differentiation. At Holbrook we’re not just here to help make you look good, we’re here to help you and your community thrive. Here’s a look at 2024 branding trends you can leverage to your business growth advantage.

Here at Holbrook we’re passionate about brands and small business. We think small business is at the heart of what builds communities where people thrive. And the best small businesses have built their brands to deliver on a vision they have and the customers they serve. In order to help our clients deliver on their vision, we have a set process we guide them through to create a resonant brand.

Brand key messages are the core statements that illustrate the essence of your brand. Put another way, they convey who you are, what you do, why you do it, and how you’re different from your peers. These messages are designed to be clear, concise, and consistent across all communication channels.

We like to say “know thyself” is the appropriate perspective to take when evaluating if full service branding or Let’s F*cking Go! workshops is the better fit for your business. Here we breakdown what each of them are and how to determine which service is the right move for your business.

Messaging architecture refers to the strategic construction and organization of the messages your brand conveys to its audience. It serves as the backbone of your brand's communication strategy, providing a clear and consistent framework for all interactions, both internal and external.