Your brand identity is your first impression, what distinguishes you from your peers, and the key to building lasting relationships with your customers. It’s more than a logo — it’s the essence of who you are and what you stand for.

Here at Holbrook we’re passionate about brands and small business. We think small business is at the heart of what builds communities where people thrive. And the best small businesses have built their brands to deliver on a vision they have and the customers they serve. In order to help our clients deliver on their vision, we have a set process we guide them through to create a resonant brand.

We like to say “know thyself” is the appropriate perspective to take when evaluating if full service branding or Let’s F*cking Go! workshops is the better fit for your business. Here we breakdown what each of them are and how to determine which service is the right move for your business.

Brand audits are a crucial aspect to maintaining a strong brand and should be conducted on a regular basis. Here are seven reasons conducting a brand audit sets your business up for strategic success.

A brand strategy is how you will guide your business in alignment with your values and defined target customers at every touchpoint of your business.