Vitalize Acupuncture + Wellness
came to us having just purchased an existing acupuncture clinic in a downtown Portland high rise building. They wanted to transform the existing brand from whimsical, soft, and feminine to one that felt more urban, sophisticated, and gender-neutral.
They quickly noted that the space needed some direction as clients weren’t clear which way to go to find their treatment room, use the restroom, or making their way back out to the lobby.
Deliverables
Brand Strategy
Brand Logo & Identity
Copywriting
Wayfinding
Collateral
Our Solution
We created an approachable, fun, and modern brand that can readily be applied to wayfinding, collateral & packaging.
Logo
The new logo uses an elegant, long, and lean sans serif typeface with ample space between characters and a bold color treatment, speaking to the desired feel of urban sophistication coupled with the clean feel expected in healthcare.
Additional secondary marks using the brand colorway and typeface were created for varying applications including a large decal on the wall, large and small format prints as decoration throughout the space, and labels for items that are shared with clients including Chinese herbs, essential oils, and more.
Space
The client wanted a clean and clinical ambiance without feeling sterile. We worked with them to select soft white walls coupled with warm grey wood floors that matched the number of greys used in the brand color palette & the use of white hex tile in communal spaces that lends itself to a hip vibe, giving visitors a sense of calm and cleanliness without being sterile.
With a nod to mainstream medicine, we created signage and simple posters mounted on clipboards using the brand type treatment & patterns to help patients orient themselves in the space. Each treatment room was marked with numbered signage so front office staff and practitioners could easily direct patients to their destination. Staff spaces and the restroom were also marked to ease confusion in the long hallways.
“It’s been a hugely beneficial investment.”